// Case Studies
Urban Organic | The Challenge
Many singles in the Chicago felt they couldn't find a lot of avenues for meeting other singles.
Connect young professionals in the city through explorative cooking classes.
NCVETBIZ | The Challenge
North Carolina Veteran's Business Association had an outdated onboarding and processing system. Their original website didn't have the capability to automate and decentralize tasks to run the organization. They wanted a cohesive branding style and an active social media presence.
The newly designed site allowed for a better UX and flow to be managed by all board members seamlessly. By doing so this removed barriers to entry for potential members as well as seamless data transfer due to automation of 90% of onboarding tasks. Social media analytics has showed a 300% increase in activity when compared to previous year. And new member sign up and payment has increased 85% with 20 new members a month as opposed to 5 members a year.
KIYO | The Challenge
Plastic packaging adds to carbon footprint and waste. Spa products are no different and can often come with chemicals in the ingredients and excess packaging. The spa experience should reflect a time of ritual, relaxation and holistic simplicity.
Eco friendly bath products that utilize minimal to no waste. KIYO is a Japanese inspired concept that plays on the visual aesthetic of Sushi. Japanese culture celebrates ritual and self care is an invitation to consciously take steps to induce relaxation. It leverages the health benefits of this culinary dish and transforms it into a spa experience.
Blush Heights | The Challenge
Concept company that specializes in all things glass. Sometimes these type of products can appear boring and chaotic when searching for certain items on a platform. The goal was to create an inviting atmosphere that allowed consumers to explore and provoked them to purchase.
The vision was to communicate a welcome and refreshing invitation through color with a slight translucency that glass can have. A more simplistic approach was taken in this branding process. This allowed for the glass products to really shine and not be overwhelmed by graphics. Consistency was important and the design style is carried throughout.
FEW | The Challenge
Federally Employed Women is a private organization, FEW works as an advocacy group to improve the status of women employed by the Federal government. This includes contact with Congress to encourage progressive legislation. The Mid America chapter needed more touch points with not only current, but potential members. They needed more online presence outside of the National page, an easier method of membership fee transaction, a consistent way of delivering information and enhancing engagement and volunteership with a younger audience.
By delivering a more seamless experience and online presence, the result was a rise in interest and new members as well as commendation by FEW National. Together the Instagram page, Facebook and website allowed for easier interaction and bridged the gap between old and new members. The old method of membership transaction decreased the barrier to entry and allowed for an increase of membership fee due to the elevated organizational experience.
PRESERV | The Challenge
Plastic is polluting the earth. Single use plastics are one of the most daily used and toxic plastics. Our research and consumer insights revealed most people were to lazy to carry reusable cutlery, it was too campy and were worried about the bacteria that would grow in between washes. How can we design sophisticated cutlery that would motivate active consumers to carry and utilize on a daily basis?
Our team prototyped a cutlery kit that was not only beautiful, but offered a microbial cloth that cleaned residue and a case that encompassed everything in one place. The Refined Foodie was our MVP that delivered what the consumers wanted in reusable cutlery. Our final product ended with PRESERV, a beautifully designed and sophisticated cutlery eco system that integrated into their lifestyle and addressed the gap in between washing.